Some of the most popular promotions built pre-game momentum and engaged with creator talent to capture viewer attention.

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Cohen wore Mackage's blue puffer to host CNN's New Year's Eve Live, which went viral.

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Currax Pharmaceuticals is bolstering its direct-to-consumer push, including the expansion of one campaign and the launch of another that'll partner with patients to pitch its obesity treatment as a ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

What’s the opposite of snowbird? Could it be “snowbuff?” A new pro-winter-in-Buffalo campaign is underway to demonstrate that ...

You may start seeing LPL Financial advertisements when watching sporting events, streaming television shows or scrolling through social media. The country’s largest independent broker/dealer announced ...

Several months after the FDA signed off on Bimzelx’s label expansion into hidradenitis suppurativa (HS), UCB is expanding an existing campaign to include the drug’s new indication. UCB initially ...