During Apple’s big press conference in September where the iPhone 8, iPhone 8 Plus, and iPhone X were unveiled, the company made clear that augmented reality features were a huge focus in iOS 11 and ...

"Is that how you usually pick up women? By offering them a free makeover?" I really enjoyed this unique sci-fi short film. Augmented is a new short directed by Ross Peacock, produced by Ben Mortimer, ...

We’ve seen super decoder rings and magic weight-loss rings, while Tolkien imagined One Ring to rule them all. These rings may be fun when it’s time to play make-believe, but they don’t work in the ...

London artist Keiichi Matsuda has a jarringly dystopian view of the future. In his concept film "Hyper-Reality," he shows what it could one day be like to do mundane tasks using an augmented-reality ...

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As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

Hand from Above from Chris O'Shea on Vimeo. This commissioned work by artist Chris O’Shea has an enormous hand alternately crushing, picking up, and tickling passersby. It certainly is reminiscent of ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

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Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see. Picture the "Minority Report" or "Iron Man" style of interactivity. This ...