The movie industry has inspired a new genre of previews called book trailers. Like their movie cousins, book trailers are brief cinematic pieces created to entice audiences. For some time, book ...

When Gary Shteyngart asked Random House about creating a trailer for his book Super Sad True Love Story, the marketing team tried to temper his expectations. “We told him with a great deal of candor ...

Thursday night, the best and worst in book trailers will be honored in the second annual Moby Awards. Trailers are a regular feature of book marketing these days. And the Moby Awards are a send-up of ...

The publishing industry has always an uneasy relationship with trends. Not all that long ago, we were bemoaning the existence of ebooks and the death of print. But books persist, and publishers ...

Book trailers—brief videos produced by publishers to publicize their authors' product—have always seemed a dubious proposition at best. Lacking visual material from the book (because, duh, it's a book ...

Check out the book trailer for Stephen King’s Under The Dome, which plays like a splashy Michael Bay preview. Does it make you want to read the book? Laura Miller at Salon suggests some trailers make ...

Last year, while designing the cover for Gabrielle Carey’s book Moving Among Strangers (UQP, 2013), Gabrielle and I started talking about book trailers. A book trailer is a short video created to ...

A dreamer of sorts, she loves wine, coffee and cinema but not in that order. An avid backpacker, she\'d rather take the road without a name than follow the mundane milestone. A foodie by choice, some ...

Here’s something you don’t often hear: “Did you see that new book trailer?” In fact, I never hear those words at all, let alone utter them myself. Which is odd. I am an ardent reader. Large portions ...