Think of taking an airplane trip on Southwest, and the flight attendant is singing at the end of the flight. That's a terrific buzz-building tactic. Buzz needn't cost a lot of money, but it sure gets ...
If you're confused about the terminology of word-of-mouth marketing, I have a little confession to make: sometimes I get confused about it myself. As one of the authors who's written about this topic, ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback