Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure ...

Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising has announced the launch of Harmony Reach & Frequency for publishers, in partnership ...

Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

WEBVTT KELLY: THE TECHNICAL TERM, IS ' ’SPECTRUM REPACK.’ PUT SIMPLY, THE FCC IS REDUCING THE FREQUENCY SPECTRUM FOR TELEVISION BROADCASTING. MEANING STATIONS LIKE OURS, AND OVER A THOUSAND OTHERS ...

Controversial French free-to-air channel C8, a subsidiary of Vivendi’s Canal Plus Group, is set to lose its TNT frequency, following a bombshell decision by France’s Arcom audiovisual and digital ...

Music streaming company ROXi is launching a range of linear music video channels on FAST (Free Advertising Supported Television). ROXi has selected Frequency to deliver the ROXi TV channels to FAST ...