The best drugstore eye shadows prove that you don’t need to spend a fortune to get rich color payoff, a smooth blend, and long-lasting wear. Once known for chalky textures and sheer pigments, today’s ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Eye shadow died two ...

A few things are clear this season when it comes to eyeshadow: Bare lids are out, deeper colors are trending, and there’s no shortage of shimmer. In search of the best fall eyeshadows, I extensively ...

For green eyes, anything with a red or purple undertone is magic. Think plums, berries, and warm browns—they intensify the ...

The Anastasia Beverly Hills Embers Mini Palette features nine versatile matte and metallic shades designed for effortless day ...

Celebrity brand r.e.m. beauty has just released a reformulated line of liquid eyeshadows to improve a fan-favorite collection. Dubbed the Starlet Lustrous and Matte Liquid Eyeshadow, the 12-piece ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: @kaitlyn_mclintock Some beauty products ask for my attention; others demand it. That's ...

The eyes are the window to the soul, which makes them one of our most interesting features. I already know you have gorgeous eyes, dear reader, and if you want to play them up, I need to put you on to ...

From how to color correct dark circles to shadow lining eyeliner, celebrity makeup artist Natasha Denona explains the steps for creating perfect eye makeup. Then there is celebrity makeup artist ...