Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...

Quick Summary Struggling to unify customer data and deliver more personalised experiences? Discover the 10 best customer data platforms (CDPs) for enterprises in 2026 that help collect, integrate, and ...

In the real-time and dynamic world of digital advertising, the need for agile, scalable and highly personalized marketing strategies has never been greater. The advent of composable customer data ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

When a customer taps “Make a Payment” in a mobile app, they expect the transaction to complete in milliseconds. Behind that tap lies a distributed, event-driven platform designed to guarantee ...

PLEASANTON, Calif.--(BUSINESS WIRE)--Medallia, Inc., the global leader in customer and employee experience, today announced that it has been named a Leader for the fourth consecutive publication in ...

Rajiv Shesh is the Chief Revenue Officer at HCLSoftware where he leads revenue growth & customer advocacy for Products & Platforms division. Today, marketing has fundamentally evolved into a ...

Discover how modern POS platforms connect checkout, inventory, and analytics to improve efficiency, accuracy, and business growth.