Good Housekeeping on MSN
Inside the rigorous process of toy testing at Good Housekeeping
Analysts review the toys in our lab, then have the real experts—hundreds of kids!—weigh in.
Good Housekeeping on MSN
We tested more than 200 toys to find our 2025 toy award winners
After being evaluated in the GH Institute Labs and at home with kids, these toys rose to the top.
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