With Google still the most widely used search engine, is it any surprise that prospective renters rely on Google searches to find the perfect apartment? Renters today tap multiple channels when they ...

Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh insights into what drives performance. Why we care.

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...

In today’s digital world, entrepreneurs and small business owners often explore multiple revenue streams as part of their online marketing plans. One of the most popular options is Google’s AdSense ...

Digital marketing today is no longer about choosing between organic and paid strategies. As I have researched, the real power lies in combining them effectively. Search engine optimization services ...

Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in hotel ads. Plus, ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches audiences when they’re most ready to act. Scheduling ads in Google or Microsoft ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...