The impact of GenAI on information discovery and B2B GTM strategies is substantial as AI search summaries are redefining discoverability ...

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent. Within the world of B2B and B2C commerce, ...

As agents act on behalf of brands, marketing leaders must help design the passports that define acceptable behavior.

For global technology leader Unisys, effectively targeting and engaging high-value prospects across its vast market became a challenge. With a limited sales team and an extensive list of potential ...

Generative AI (gen AI) tools have moved beyond hype, becoming embedded in workflows and providing value in real-world applications. However, they also present substantial risks for legal professionals ...