Paramount’s advertising president John Halley has been named the new chair of the Interactive Advertising Bureau’s board of directors, the organization announced. General Motors’ Shenan Reed, that ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

AI, ATSC 3.0, watermarking and other technologies are helping linear and streaming media deliver more engaging, outcomes-based campaigns. A group of broadcast advertising leaders from Gray Media, ...

NEW YORK, Jan. 15, 2026 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched its first-ever AI Transparency and ...

The digital advertising industry has always been good at reinventing itself. But as the Interactive Advertising Bureau (IAB) ...

SeeSaw, the video on-demand platform owned by Arqiva, has launched a new interactive advertising service that allows users to choose which ads they want to watch. The service, named the SeeSaw Ad ...

Opinions expressed by Entrepreneur contributors are their own. Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on ...

Surveyed list with the following information points: Number of interactive marketing employees, number of local employees, interactive marketing percentage of 2023 revenue, partial list of clients, ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...

Samsung Ads Launches New Interactive Ad Format It is the first television manufacturer to offer an in-house interactive ad format, the company reported BrightLine, TripleLift Launch Marketplace for ...