Roku has expanded its partnership with measurement firm iSpot to include outcome-based optimization, making it ... Read More ...

Early testing for advertiser SimpliSafe showed results that included a 23% increase in customer leads and a 31% increase in website visits. For some brands, while iSpot is ascending in the TV ...

In recent days, Roku has attracted renewed attention as multiple analysts upgraded or reaffirmed positive ratings and the company deepened advertising measurement partnerships with Nielsen and iSpot ...

Cross-platform measurement company iSpot says it has launched the first attribution solution for linear TV/streaming video ad campaigns "at scale" for clients -- a new product that delivers data much ...

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...

National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with ...

NEW YORK—The ad tech platform TripleLift has reached a deal with the TV measurement company iSpot.tv that will give all of TripleLift's programmatic clients access to iSpots’ Streaming Competitive ...

As the Patrick Mahomes “GOAT NFL playoff QB” debate rages on, he has already clinched one title this season: The three-time Super Bowl MVP appeared in six campaigns during the past NFL season and ...