"You guys are playing with arguably the greatest player to ever play [LeBron], and excuse me when I say this, but y'all treat ...

LeBron James' agent, Rich Paul, revealed the reason behind Michael Jordan's shoe popularity that fans were unaware of.

A signature shoe line is one of the major markings of a superstar. It’s reserved for the best of the best. They’re a long, ...

Basketball's visual identity is being redefined by six star players and their signature sneaker lines. From LeBron James's ...

BEAVERTON, Ore. -- LeBron James had some business to take care of before rejoining the Cleveland Cavaliers for training camp. He was at Nike's corporate headquarters Tuesday for the unveiling of his ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

LeBron James debuted a new Nike colorway on his birthday as the Lakers fell to Detroit, adding another chapter to his ...