Henry Ford famously said a customer can have a car in "any color that he wants, as long as it is black." But black on self-driving cars could be deadly. That can help explain why the May Mobility self ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

Warm whites, greige, and beige brighten dark rooms without feeling harsh or cold. Soft tones like blush, sage, and pale blue reflect light and add warmth and character. Light-reflective paint makes ...

White cars can be boring. So Toyota created a colored paint that also reflects light and keeps the car cooler on hot days. The new coating can affect the temperature by nine degrees, Toyota says. BY ...

AkzoNobel, the paint, coatings and specialty chemical company, has developed exterior wall paints that reflect more infrared light to reduce heat absorption and reduce energy consumption.With this ...

I have mad respect for people who ride their bike to work. If you can get your human self out of bed that early in the morning and propel yourself to work, not only are you 100% more motivated than ...