The annual Macy’s Thanksgiving Day Parade in New York City has come to a close. The 99th annual parade featured dozens of iconic floats and balloons — including Beagle Scout Snoopy, Super Mario and ...

Balloon handlers guide the Spider Man balloon past Radio City Music Hall during the Macy's Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. Spectators watch as balloons and floats pass ...

The 2025 Macy’s Thanksgiving Day Parade scored another all-time viewership high for NBC and Peacock. After the annual parade brought in its biggest audience ever last year, the 2025 parade expanded ...

A record number of viewers tuned in for NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on Thursday. The network said Friday that 34.3 million viewers tuned in to coverage of the 99th ...

The Macy’s Thanksgiving Day Parade always marks the start of the holiday season, and this year’s 99th annual celebration brought the joy, the nostalgia, and—most importantly—the style. Even with the ...

The 99th edition of the Macy’s Thanksgiving Day Parade features new balloons depicting Buzz Lightyear and Pac-Man and floats featuring Labubu and Lego. Spectators watch as balloons and floats pass on ...

The Macy’s Thanksgiving Day Parade continues to prove its status as an essential American tradition, marching its way to a new all-time viewership record in 2025. The beloved holiday kickoff event ...

The Macy’s Thanksgiving Day Parade was no turkey for NBC. In fact, the broadcaster’s 2025 airing of the annual event is poised to record its biggest combined audience ever. Per early Nielsen data, the ...

While watching the Macy’s Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual event. It seemed as if there was a brand-marketing moment ...

NEW YORK — The Macy’s Thanksgiving Day Parade brought balloons depicting Buzz Lightyear and Pac-Man to the New York City skies on Thursday, as floats featuring Labubu and Lego graced the streets. The ...

NEW YORK (AP) — The Macy’s Thanksgiving Day Parade brought balloons depicting Buzz Lightyear and Pac-Man to the New York City skies on Thursday, as floats featuring Labubu and Lego graced the streets.