Science has never been the pristine, market-free ideal many imagine. It has always lived – sometimes uneasily – within a ...

I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

Marketing is a young science that needs to be nurtured and nourished if the industry wants to enter an “age of enlightenment”, according to professor Jenni Romaniuk, associate director of the ...

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending. The ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

Cutting-edge analytics have shifted the focus of marketing from art to science. Amanda Taylor looks at the role of the left and right brain in modern marketing and analyses how to get the balance ...

Healthcare’s digital revolution has been transformed into a digital evolution over the last decade and, having redefined the way healthcare operates, it continues to refine the provision of care and ...

In yet another roll up of marketing trade associations, the Advertising Research Foundation this morning announced it is merging the Marketing Science Institute into the ARF. The move comes two years ...

Doctoral students in Marketing who have not yet defended a dissertation proposal are expected to attend the seminar series of the Department Marketing, and each semester they receive a grade on their ...

New research published in the INFORMS journal Marketing Science finds that while Zillow’s widely used “Zestimate” home-valuation algorithm boosts efficiency in the residential real estate sector, it ...