Most board directors intuitively understand that marketing is an important part of any company’s growth engine. It not only feeds the near-term sales engine, it also tees up future performance. Done ...

If the idea of creating a content marketing plan sounds like too much work (you don't have time for complicated stuff!), then take it easy... Start with the seven steps outlined above. Once you have a ...

The upcoming "Super Mario" and "Rabbids" crossover game will be announced in June, and will be released in August or September. REUTERS/Issei Kato Marketing slides for the “Super Mario” and “Rabbids” ...