Twenty years ago, I wrote a book called The World’s Best Known Marketing Secret. In it, I discussed several terms new to the business community, specifically about how they could help grow a business.

Jason Ballard is a certified business and executive coach located in Louisville, Kentucky. He is the President of Soar Higher Coaching. In today’s hyper-connected world, success is rarely a solo ...

Forbes contributors publish independent expert analyses and insights. Kara Dennison writes about careers, leadership, and the job market. Networking has always been one of the most effective ways to ...