Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ...

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the shade's wavelength.

Are you a purple person? What comes to mind when you think of the hue? The first association you make with the color is likely along the lines of “royalty” or “regal.” That’s because purple is indeed ...

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...

NEW YORK (AP) — “I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it,” Shug tells Celie in Alice Walker’s “The Color Purple.” In nature, among the ...