The platform also expanded subscriptions and rolled out generative AI tools, new AR lenses, and upgrades to its commerce, ...

For years, augmented-reality creators who make amusing visual effects for Snapchat have relied on brand work to make money. Philip Walton, the creator of the viral "potato lens," told Insider last ...

Snapchat launched its new mobile Lens Studio app. For years, creating custom filters required a computer setup, some technical know-how, and patience. This new iOS-exclusive app alters that ...

Snapchat has launched a new iOS app and web tool called Lens Studio, making it much easier for everyday users, not just professionals, to create their own AR filters, also known as Lenses. These new ...

Ibukun Ogundare is a seasoned writer and researcher with extensive experience in cryptocurrency, fintech, stock markets, and financial markets. Her recent venture into tech journalism reflects her ...

Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive ...

A push around the spooky season comes as Snap’s revenue recovered in Q3 while daily active users increased 12%. Snapchat is helping brands get ready for the spooky season, flexing its popular AR ...

A handful of new capabilities for developers were announced on Thursday at Snap’s AR event. A handful of new capabilities for developers were announced on Thursday at Snap’s AR event. is features ...

MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap’s Camera Kit to integrate AR-based experiences into the ...

As Snapchat continues to expand the utility of its augmented reality Lens technology, the social-media company has announced its first Lens designed to scan the surface of the moon as part of an Xbox ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Disney and Snapchat have teamed for a multichannel ...

Lens Plus costs $8.99 per month and lets users play around with exclusive Lenses and AR games. Lens Plus costs $8.99 per month and lets users play around with exclusive Lenses and AR games. is a news ...