Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

Providing physicians with tools to minimize the risks associated with sharing information via social media will help to improve the distribution of information and avoid privacy violations. Technology ...

Struggling to keep up with the demands of managing multiple social media profiles? You’re not alone. Many businesses face the same challenge, but there’s a solution: Sprout Social an all-in-one social ...

Alt text, which describes the contents of a photo or graphic to people who cannot see it, is important for web and social media, guides from Strategic Communications say. (Gregory Urquiaga/UC Davis) ...

Social media is a powerful tool we use to post timely and relevant information to keep our audiences informed. It provides commanders with an effective tool to achieve their communication objectives ...

People use social media to share pictures and videos, post updates, and connect with family, friends, and brands. Likewise, brands use these social media networks to grow their audiences, conduct ...

All social media content is considered an official communication, and therefore a federal record. A complete social media federal record must have content, context and structure, along with associated ...

Discover what a media kit is and how it benefits businesses. Learn its key components, purpose, and tips for effective distribution to maximize media coverage.