TikTok’s own 2026 trend forecast suggests that users are in discovery mode and expect content to feel relevant and worth their time. Because of this, brands want their first impression to be strong.

TikTok, the platform that’s captivated a generation, isn’t just a repository of dance moves and lip-syncs. Beyond the catchy tunes and viral challenges, it has become a breeding ground for ideas that ...

TikTok is a treasure trove of creative ideas, and food hacks are some of the most exciting trends it has to offer. People are ...

In the age of TikTok, big FMCG brands face challenges in leading trends due to the rapid pace at which social media ...

Open TikTok at any random hour and you’re guaranteed to see a Utah mom with perfect lashes whispering about soft-swing schedules—right before her water breaks at the nail salon. The Secret Lives of ...

TikTok remains one of the most relevant places to find out about new food trends, but in terms of viral dishes and techniques, 2025 was a pretty quiet year. A lot of big trends from past years — like ...

The travel landscape is rapidly shifting, driven by a For You feed that curates experiences and ignites wanderlust with every bite-sized, scroll-stopping postcard. More than just entertainment, TikTok ...

Ever wondered how your favorite NFL and college football players pick their on-field dance celebrations? There's a good chance it originated on TikTok. From ball spiking to the Lambeau Leap, touchdown ...

As the latest deadline for TikTok to be sold or banned in the US approaches, we’ll find out next month whether the app will continue to be a fixture on American phones or not. A decline in fashion ...

Nostalgia is the new cool. Gen Z has turned TikTok into a time machine, reviving late-’90s trends with fresh edits, ironic humor, and aesthetic remixes. What once defined 1998’s pop culture is now ...

Ariel Messman-Rucker is an Oakland-born journalist who now calls the Pacific Northwest her home. When she’s not writing about politics and queer pop culture, she can be found reading, hiking, or ...