Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...

Here's a look at the best Super Bowl ads from past years. — -- The Super Bowl is a high-stakes affair for advertisers, with the cost of a 30-second commercial topping $4.5 million this year. But ...

For many, television commercials are less about watching and more about enduring. Those of a certain age will recall the familiar rush during a commercial break—a frantic dash to the bathroom or ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

2. Reebok’s Terry Tate: Office Linebacker Terry Tate is the badass that makes sure if you kill the Joe, you make some mo’. You know that, baby. https://www ...