"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

Add Yahoo as a preferred source to see more of our stories on Google. New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an ...

Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Tween girls are in the social media crosshairs right now. Their crime? Taking the appearance of their skin seriously. The complaint from the olds is that these kids today are using fancy products on ...

Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty. Brands are jumping on the bandwagon daily with new products popping up targeting younger (and ...

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...