Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups. Countries can't trademark their names, but designated travel destinations can. Sweden wants to become the ...

Beyond the Scandinavian nation Sweden, there are seven other places named Sweden: one in Indonesia and six across the United States, in AR, GA, ME, MS, PA and SC. Although countries cannot trademark ...

Sweden is a tourist magnet for all those interested in Scandinavian lifestyle and design. From its leading position in the worlds of Scandinavian lifestyle and design to the natural beauty of the ...

Forbes contributors publish independent expert analyses and insights. David Nikel is a travel writer covering cruising and Scandinavia. Every year around the summer solstice, Swedes gather to ...

Sweden is encouraging visitors to travel to the country – in pursuit of boredom. The tourism board has launched a campaign to promote slowing down and doing almost nothing, and the wellness benefits ...

With sweaters, coats, scarves, and more, these are the best tips I picked up while visiting Sweden. Jordyn Burrell has years of experience working in the fashion and creative marketing industries. In ...

Sweden wants to set the record straight - it is not Switzerland. This, as people often confuse the two European countries with similar-sounding names. A recent survey from Visit Sweden found that 50% ...

This has been a doozy of a winter. First the polar vortex cast snow and cold blasts across North America, then the groundhog ...