SEO can feel like a rigged game. Agencies often throw around jargon, push endless audits and promise big results. But most of what they sell won’t necessarily help you rank. Instead of wasting time ...

AI search engines prioritize top Google rankings. SEO is still critical for AI visibility. Content strategies should shift from "best pages" to "best answers." New study of 25,000 searches shows that ...

Google’s Danny Sullivan offered advice to SEOs who have clients asking for updates on what they’re going to do for AI SEO. He acknowledged it’s easier to give the advice than it is to have to actually ...