Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those with ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. In the long run, a good purple shampoo can save you money at the salon People ...

Whether you’re starting to notice grays or you’re fully rocking silver strands, a color-specific shampoo can help you maintain the vibrancy and health of your hair. “Gray hair is prone to developing ...

When it comes to gray, think purple. According to hair experts, the best shampoos for gray hair often boil down to the best purple shampoos for gray hair. The reason? It all comes down to coolness.

Purple shampoo is a popular product for people with blonde hair (especially those with dyed blonde hair) as it neutralizes brassy and yellow tones. However, a lesser-known fact is that the shampoo ...

Oribe's products are cult favorites, including this brightening shampoo that is specifically made for white and gray hair. Turn to this when your colorist is busy or your regular toner isn’t cutting ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...