Lucas Pinheiro Braathen enters the Winter Olympics as a legitimate medal contender in Alpine skiing, with a chance to become the first Brazilian and South American to win a Winter Olympics medal after switching allegiance from Norway.

MILAN (AP) — While many summer Olympians are setting their sights on the 2028 Los Angeles Games, some are first prioritizing this month's Milan Cortina Winter Games. As fans. Amid their own training regimens and international competitions,

The Italian luxury brand conscripted Metsavaht to outfit the country's team, including flag-bearers Lucas Pinheiro Braathen and Nicole Silveira.

As the 2026 Milan Cortina Winter Olympics begin, all eyes were on teams from around the globe proudly donning their countries' uniforms for the opening ceremony, including Team USA in outfits designed by Ralph Lauren.

Estonia's honorary consul in Rio de Janeiro co-designed one of the most striking elements of the Brazilian Winter Olympic team uniform, which was seen by millions of people around the world at the opening ceremony on Friday.

With Italian design heritage in the backdrop and leading brands dressing teams from around the world, the 2026 Olympic uniforms are looking like they would be just as at home on the streets of any international fashion week as they will be on the podium.