For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
Illustration: Kelsea Petersen / The Athletic; Scott Eklund / Getty, Found Image Holdings / Getty, Kelley Cox / Getty What makes a great women’s sports city? The easy, oft-cited answer comes down to a ...
Women’s soccer is on an undeniable rise, capturing the attention of fans, media, and companies eager to participate in its growth. The Marketing Jersey’s newest co-CEO, Sara Toussaint, knows this well ...
What makes a great women’s sports city? The easy, oft-cited answer comes down to a single word: “Vibes.” It’s an overused word these days, but it suggests something intangible in addition to all the ...
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