A new video from me, under The Film Data Scientist banner, examining the claim that "Go woke, go broke" applies to movies.

Hollywood cinema is not known to be a bastion of truth. It’s a place where entertainment and expediency are prioritised over accuracy and authenticity. It's frequently claimed that NASA uses the 1998 ...

Note: This week I will be at the Berlin Film Festival and European Film Market. If you want to grab a coffee, drop me a line. Last year I published a study which showed that sex on screen has declined ...

For the third part in my series on the financial side of the film industry, I am turning to profitability and asking "Do Hollywood movies make a profit?" Hollywood has a negative reputation when it ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

Cannes 2025 was not a washout. The Croisette was crowded, the sun came out, and over 15,000 industry professionals turned up. But something has shifted. I believe that we will look back at 2025 as an ...

Some see the Oscars as the pinnacle of artistic achievement, a night of cinematic excellence that honours the best of the best. Others view it a TV reality show in which over-paid and over-dressed ...

The horror genre is a perennial favourite among filmmakers. The general perception is that they are fun to make, achievable on the lowest budgets and can earn a lot of money. The final item on that ...

Films evolve in many small ways that are easy to miss if you are not looking for them. One area I had not studied before is shot composition. It is such a basic building block of visual storytelling ...