Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I'm slightly startled when ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Running a mortgage company, turns out, isn’t free, and lenders are trying to cut costs and increase efficiency everywhere.

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

H&R Block’s somewhat unconventional approach includes making relatable TikToks targeted at young adults more so than sharing ...

Every January, the resurgence of diet and detox trends makes it difficult to distinguish reputable health advice from the ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

Shopify is expanding its advertising ambitions with the Shopify Product Network, a new system that surfaces products from participating merchants – even when a store doesn’t sell the item a shopper is ...