The central premise of most advertising is a fiction: that buying this thing will make you happier, more attractive, more ...

New Platform Enables Brands to Produce High-Quality Short-Form Video Content at scale, With Per-Video Pricing as Low as ...

Agent delivers data-driven recommendations and on-brand ads directly in Slack, eliminating the coordination bottleneck between insight and action.

Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first ...

The creative industry as well has the most potential in developing entrepreneurship, creating new jobs and all while ensuring the society's cultural needs are met.

Insights from the Front Lines of Modern Brand Building with Veteran Industry CEO Paul Marobella and Industry Icons Paul ...

LTM – a Larsen & Toubro Group Company – and the Business Creativity partner to the world’s largest and most disruptive enterprises, today announced a strategic collaboration with the Indian Institute ...

Here’s how to demystify innovation and unlock it in your team. We have a complicated relationship with creativity.

YouTube now captures the most valuable attention in media, but most brands lack a true YouTube strategy. Here’s how to win ...

Online shopping is shifting from “search and click” to one conversation with AI.

To do justice to the character, there were 12–13 extensive prep sessions for the cast, all personally attended by Vipul Shah ...

Keith and Epilepsy Ireland have released a song which makes the Time, Safe, Stay (TSS) message memorable after research showed that most of the general public would not know what to do if they witness ...