How did a 150-year-old brand go viral? Explore the Heinz Mustard campaign that teamed up with hip-hop's biggest producer to win the internet.

PPC advertising and SEO are two of the best methods for engaging audiences and converting customers - here's how to combine them.

Consumers increasingly rely on search engines to find products, services, and brands, meaning your website’s ability to ...

February 2026 data reveals something most UK retailers haven’t picked up on yet. AI search optimisation stopped being just ...

Learn how to manage international PPC campaigns across multiple regions, agency partners, and markets while maintaining brand consistency and avoiding costly mistakes.

Outperform your competitors by using negative keywords to lower your advertising costs while keeping your sales volume high.

A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.

North American flexible packaging manufacturer PPC Flexible Packaging (PPC Flex) has announced the acquisition of Südpack's US operations for an undisclosed amount. This strategic move is expected to ...

PPC has acquired NaturPak, a Janesville, Wisconsin-based maker of bone broths, soups, sauces, and wet pet food, as well as high-growth ingredients. No financial terms were disclosed. CEO Aaron Jackson ...

PPC and Lundin last month agreed to roll over commercial terms agreed for this year in a supply deal for 2026, with smelting fees known as treatment and refining charges effectively remaining flat, ...