Parkside Fare is a new snack stand in Universal Studios Florida, replacing Expo Eats. The location is now open and the logo ...

Universal Hollywood has shared a deep-dive look at much of the theming and neon signage that adorns its CityWalk ...

The Harry Potter theme park land being built in Abu Dhabi will be the only one with replicas of both the iconic Hogwarts Castle and the Diagon Alley street.

This year, Pokemon turns 30 – a milestone anniversary indeed – and you can expect there will be celebrations and special events happening. There are already digital collectibles in the form of unique ...

Winter is fading in Southern California, and that means one thing in Buena Park: the return of the Boysenberry Festival at. Ahead of the full kickoff, we got a preview of this year’s ...

Sports marketing experts now identify a significant shift toward utilitarian sponsorship tools. Companies increasingly ...

Betting platforms are the most underappreciated media channel in sports marketing. There are nearly 138 million active users o ...

Universal Fan Fest Nights is returning for its second year at Universal Studios Hollywood in 2026, and, for IGN Fan Fest, we were able to talk to senior director of entertainment production and ...

Paramount executives stressed that once merged with Warner Bros. Discovery, the company combined has no plans to unload any ...

Ringside Studios, the UK producer behind Apple TV's Eva Green series 'Liaison,' has completed a management buyout from Studio TF1.