Parkside Fare is a new snack stand in Universal Studios Florida, replacing Expo Eats. The location is now open and the logo ...

Universal Hollywood has shared a deep-dive look at much of the theming and neon signage that adorns its CityWalk ...

The Harry Potter theme park land being built in Abu Dhabi will be the only one with replicas of both the iconic Hogwarts Castle and the Diagon Alley street.

The network debuted a short film featuring Hudson and Olympic stars during the Milan Cortina Olympics closing ceremonies, ...

This year, Pokemon turns 30 – a milestone anniversary indeed – and you can expect there will be celebrations and special events happening. There are already digital collectibles in the form of unique ...

Winter is fading in Southern California, and that means one thing in Buena Park: the return of the Boysenberry Festival at. Ahead of the full kickoff, we got a preview of this year’s ...

Snoop Dogg enjoys spreading cheer at the Olympics on behalf of NBC and has big goals for 2028 when his hometown hosts the Games.

Sports marketing experts now identify a significant shift toward utilitarian sponsorship tools. Companies increasingly ...

Forget toys and candy. Here’s how Hollywood got hooked on hygiene product placement.