Gen Z and Gen Alpha are creating new challenges and opportunities for sports leagues and teams courting their fandom. The NBA ...

In James Talarico’s first ad, a diverse crowd of listeners in a neon-red Tex-Mex restaurant nods along eagerly to the U.S. Senate candidate’s pitch, riveted by his forceful recounting of his ...

The AI-chatbot marketing wars are kicking into high gear as Anthropic, the startup behind Claude, takes aim at rival OpenAI in its Super Bowl advertising debut. Its big-game commercial parodies the ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results starting Tuesday, March 3. The extra ads will first appear in the App Store ...

Super Bowl LX is going down on February 8, 2026, at 6:30 PM EST. While we don’t know which teams will be playing in the Big Game yet, we do know there will be a ton of brands using the stage to show ...

Threads now has over 400 million monthly active users. (Dave Adamson / Unsplash) Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said ...

Meta on Wednesday announced it’s expanding ads on Threads to all users globally. The expansion, which starts next week, will be gradual, the company says, noting it may take months for the full ...

OpenAI announced Friday that it will begin testing ads on ChatGPT in the coming weeks, opening the door to another potential revenue stream for the AI company in addition to its subscription-based ...

OpenAI is officially preparing to test ads in ChatGPT. The move comes as the AI company looks to increase revenue amid $1.4 trillion in spending commitments in the coming years. CEO Sam Altman once ...

OpenAI plans to start testing ads inside ChatGPT in the coming weeks, marking a significant shift for one of the world’s most widely used AI products. The company announced Friday that initial ad ...

Peacock subscribers will see ads immediately upon opening the streaming app or website next year. It’s a bold new strategy for attracting advertisers—something that’s been increasingly important to ...

McDonald’s Netherlands served up an AI-generated ad this holiday season, and the internet was quick to make the fast-food giant regret that decision. The commercial in question shows various ...