This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. If you’re an active Meta advertiser, you’ve ...

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today ...

Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how ...

Call tracking technology is a must-have if you’re looking to better understand your customers, optimize your marketing strategy, and increase conversions. Last-click attribution is a challenge every ...