The IOC is opening marketing opportunities for its biggest corporate partners. Sponsors are eagerly anticipating the 2028 Olympics in Los Angeles.

Chatoptic announces its most significant AI Visibility product update to date, introducing paragraph-level citation ...

Ahead of Thursday’s Emily in Paris premiere, fans got a taste of what’s to come in season five via a slew of creator content on their Instagram feeds. A group of influencers, armed with Emily in Paris ...

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network shows items from across participating merchants where? Shop App? even if it ...

Streaming services already cut up their content with annoying and often poorly-timed ads. Now, thanks to new tech, your favorite movies and TV shows could soon be stuffed with AI-generated product ...

Oil and masculinity: both are oftentimes crude, both are considered toxic in the twenty-first century. So it only makes sense that the two are as tightly bound as a bolt on a rig in “Landman,” the ...

The agency will reportedly work with the Parmigiano Reggiano Consortium to get "the king of cheeses" product placement in Hollywood projects. By Alex Weprin Senior Editor Hollywood is about to get a ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Imagine a dystopian police state dominated by poverty, with ...

The television series Chuck featured notorious product placement, including scenes where characters delivered enthusiastic monologues about Subway sandwiches that felt more like commercials than ...

When product placement is used heavy-handedly in media, it can come across as disingenuous, and rightfully so. Nobody likes being advertised to while taking in a work of fiction, but art imitates life ...