The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

For now, the only Smart Play sets available are the Lego Star Wars sets, and you can’t buy a Smart Brick on its own – you’ll ...

Shoppers are hoping a new Lego store will open at the Westgate centre early in 2026. Lego announced last month it is to open a new store at the shopping centre but so far no details have been ...

At the Consumer Electronics Show (CES) 2026 this week, LEGO and Disney (DIS) unveiled new bricks that will lead LEGO Star ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...