Super Bowl spots and Cannes Lion-winning campaigns hog the spotlight in agency sizzle reels, but the work that runs on Instagram, Walmart or Instacart is what keeps the lights on. And demand among ...

The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers ...

On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform. The ...

Microsoft is moving its publisher AI content marketplace pilot beyond the initial pilot phase, laying the groundwork for a broader ecosystem to connect publishers with a growing set of AI builders ...

Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content ...

The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers ...

Peacock’s coverage of next weekend’s Super Bowl will provide advertisers with a key Big Game subplot. While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, ...

After more than a year in limbo, TikTok can finally put the threats of a U.S. ban to bed, now that the deal between the American and Chinese governments has officially been ratified. On Jan. 22, ...

TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to ...

The first few days of TikTok’s new ownership have been chaotic. Over the weekend, TikTok ownership changed hands from Chinese company ByteDance to a consortium of majority American companies known as ...

In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themselves ...

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will ...