Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...

Adobe’s AI and Digital Trends 2025 report, carried out in partnership with Econsultancy, found that 65% of senior executives believed AI and predictive analytics would drive growth in 2025, with ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers the effects that the global politico-economic ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

TikTok has, for a while now, been a social channel of huge influence, birthing trends and shaping purchase decisions (just think of the infamous hashtag #TikTokMadeMeBuyIt). Despite this, however, ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

M&S is enjoying a boost in sales from Gen Z shoppers as it doubles down on investment in social media channels, with M&S’ Director of Online and Omnichannel, Stephen Langford, revealing that the ...

When considering the best measurement approach, marketers should pay attention to the advantages offered by data clean rooms and data partnerships. This chapter explores: ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Any discussion about martech or trends and innovation in 2023 has so far been dominated by generative AI, spurred on by the releases of ChatGPT and DALL-E 2 last year, and the proliferation of new ...