I analysed over 200,000 errors across 11,842 films released between 1930 and 2025, to understand where and how audiences say movies gets facts, physics, and history wrong.

A new video from me, under The Film Data Scientist banner, examining the claim that "Go woke, go broke" applies to movies.

I’ve written about the data behind Hallmark movies a few times before. So it was great fun to sit down with Pulitzer prize-winning data journalist (and good friend) Walt Hickey of NumLock to talk all ...

Last week, I got pulled into a conversation with some friends about Donnie Darko. The debate quickly turned to whether the film’s hard-to-follow narrative held it back or whether that was part of its ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case ...

Last Friday I ran another event with Jason Blum and the Blumhouse team, this time in New York. We were looking at how the horror is changing, and how we have to evolve the way we think about horror.

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

There’s a lot of advice out there about ideal running times for festivals, and most of it boils down to one thing: keep it short. A while back I interviewed over 500 film festival directors. When I ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...