What's the best way to communicate about climate change? This expert offers some insights
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What's the best way to communicate about climate change? This expert offers some insights
Anthony Leiserowitz of the Yale Project on Climate Change Communication has done groundbreaking research on people's understanding of global warming.
Sep 17, 2015
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The first rule of effective communication is to know your audience. Americans are not just climate change believers and deniers, but instead fall into six different categories: http://climatecommunication.yale.edu/about/projects/global-warmings-six-americas/ | Yale Program on Climate Change Communication
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